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Though the growth in this field is undeniable, there are some nay-sayers. For one thing, the field is virtually unregulated. Anybody can set up a website, hang out a shingle, and call himself a life coach. Though Kathy Caprino is both a credentialed coach as well as a certified psychotherapist, there are no credentials or licenses required. “People are still coaching without training, but ICF is taking great strides to ensure that we have the requirements necessary,” Caprino says. The ICF does recommend working with an ICF-credentialed coach to ensure that a coach is experienced, educated, and committed to the profession. Coaches who have an ICF credential have received both coach-specific training and hands-on experience, and they agree to adhere to a code of ethics.
There are also some leery therapists who fear that coaches who are not trained could potentially miss the warning signs of a client who could actually be in need of therapeutic help. Mike Jaffe says that training addresses those issues, teaching coaches the signs to look for, and how to determine if someone is in need of a health professional. “Coaches will refer people out if someone comes to them with a problem that requires therapy,” he says.
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Jaffe agrees that one of the most important roles of a coach is to be an objective cheerleader. “You’re trying to inspire and empower people to own their life; to be responsible and accountable for everything they’re doing, to not use excuses, to not stay complacent. It’s saying, ‘Hey, if you want to make a change, then you have to own that change, but I’m here to help you, and I’m here to hold you accountable to yourself, and to get you out of your own way.’”
Life coaches work with some people who have a clear idea of what they want—a move, a career transition, a healthier lifestyle—and some who don’t. “Sometimes people tell me, ‘I know what I want, but I don’t know how to get there.’ Sometimes they say, ‘I don’t know what I want, but I know it’s not this.’” According to Jaffe, the job of the life coach is to help someone take the first step to finding what he wants, achieving a goal, or discovering what is lacking in someone’s life. “Part of [the process] is just getting clear about what someone wants; working with them to create a vision with all the fears and limits pushed aside so that they’re free to dream without worrying about how to make it happen.”


